As many visitors will no doubt be aware, protein bars have become almost ubiquitous using elements of the burkha, owing in part to their toughness and partly with their successful advertising. Indeed, at the right time of writing, I can walk five minutes to the neighborhood shop where I am greeted by the view of Quest, Fulfill, Weider, and Yippee protein pubs amongst others. To quote Jasper from the Simpsons…’What a period to be alive’. Now if we leave aside the fact that the majority of these bars stand for nothing more than candy with a scoop of proteins in it, we are still left with a hugely profitable element to the fitness industry.
An element that has often been neglected by those desire for the history of health. This element, as will become clear, is a relatively recent launch to the world of bodybuilding and fitness more generally. For those new to the site or to Bob Hoffman, a few introductory remarks are in order.
Born in America in the first half of the twentieth-century, Bob Hoffman became one of the leading lights of the fitness industry for several decades. Who owns York Barbell, a formidable equipment producer and a weightlifting coach to America, Hoffman appreciated many privileges during his time at the top of the Iron Game. The most known being the trustworthiness imbued upon him by clients and trainees alike.
While definitely not accusing Hoffman of untoward procedures, it is nevertheless the case that Hoffman used his trustworthiness to sell workout supplements to his keen readers, often with downright blatant lies (more on that to come). The first instance of this came with the creation of Bob’s Hi-Proteen soy-based powder, which he produced in the 1950s (see more here).
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Despite the somewhat combined reviews on the product’s flavor, and Bob’s Frank disregard for health and safety measures regarding its creation, the powder proved itself to be successful relatively. Something encouraged Hoffman to produce a line of Hi-Proteen products ranging from tablets to bread. It was this foregrounding, which led Hoffman to create his Hi-Proteen fudge, which so far as we can tell, was main produced in higher quantities protein bars to hit the American market. So certainly you are wanting to know what prompted Bob to increase out into making fudge.
Well, considering that Hoffman’s creativity once motivated him to make a fish based protein powder, the relevant question seems responded. In his quest for sales, Hoffman still left a rock unturned rarely. Nevertheless, he could not let his clients know that profit margins were often an encouraging element in his production process.
Instead, visitors of Bob’s magazines such as Strength and Health were told the gallant tale of how Hoffman created the bars. Attending a local high school football match in his hometown of York, Pennsylvania in the early 1950s, Hoffman was educated that had the neighborhood part been treated to Hoffman’s Hi-Proteen tablets, the overall game would have to be gained by them.
In another version it was said that acquiring the quarterback been given just one single more Hi-Proteen tablet, he could have carried out a perfect 96 lawn touchdown. Whichever story you think, Hoffman was influenced by this soccer-related problem supposedly. Reasoning that more energy was the deciding factor, Hoffman took to his makeshift lab to make a blended fudge consisting of his patented Hi-Proteen blend, honey, and a series of binding agents. The world’s first pub was born. As is frequently the situation in the fitness industry, Hoffman’s fudge was promoted with little heed to the truth or truth. In the center of Hoffman’s promotions were ‘testimonials’ from his clients.